When to reach for a gradient: only when the design needs depth that flat color can't provide — a hero, a process band, a dimensional CTA panel.

• Pink → Paper (#F2EBF2): light sections that need warmth. Pair with subtle texture (dots, grain, a soft shape) so it doesn't read as flat color.
• Pink → Black: dark hero or feature panels. Keep the pink off-axis (top-left or top-right glow), never centered behind copy.
• Never: rainbow or multi-stop pink-orange-purple gradients, large flat pink panels, or pink-on-pink button states.