Title
700 · 36/1.08 · -.02em
The quiet channel
Section
700 · 26/1.15 · -.01em
Where the audience actually is
Subsection
600 · 20/1.25 · -.005em
Operations buyers, by platform
Body
400 · 16/1.45 · 0
Sustained reading sits here. The weight drops to Regular so a long passage stays comfortable, and the line-height opens up enough that a reader can hold their place across a full column without losing the line.
Supporting
400 · 12.5/1.5 · 0
Methodology: figures reflect published posts across all connected profiles, excluding paid amplification. Quieter than body copy by size and by color.
Label
600 · 10/1.3 · .03em
IMPRESSIONS · Q3 · YOY
Which scale. Standard type scale for promotional, visual, or short-form layouts. This one when the reader has to work through multiple levels of information. Hold all four values together — weight, size, line-height, tracking. Every adjacent pair here clears the 1.25 contrast ratio, and that is what makes the hierarchy legible at a glance. Supporting takes a secondary text color (--fg2-ink), never full ink. Label is for labels only — charts, tables, legends, metadata — never paragraph copy.